THE

CEO JOURNAL

From surviving to thriving — lead your business, live your vision.

Financial and Business Support for Business Owners who want Freedom, Focus, and Sustainable Growth

Money. Mindset. Momentum.

Honest insights to support you and your financial wellbeing.

Business Tips, Cashflow, • Business Finance Serina Dalmon Business Tips, Cashflow, • Business Finance Serina Dalmon

Cash Flow Forecasting for Limited Companies: A Simple Process You Can Run in 30 Minutes a Week

If you’re hiring, scaling delivery, or taking on bigger projects, cash timing becomes the constraint. A strong order book can still create a cash crunch.Cash flow forecasting for limited companies doesn’t need a complex model. You need a repeatable process that is accurate enough to support decisions.

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5 Financial Mistakes Small Business Owners Make and How to Avoid Them

When it comes to running a successful health and wellness business—be it a sole trader’s private counselling practice or a limited company managing multiple fitness studios—stability often hinges on how well you handle your finances.

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