High-touch 1:1 financial strategy and mentoring for established entrepreneurs who want sustainable profit, time freedom, and clarity — with a Fractional CFO by their side.
You didn’t start your business to be buried in spreadsheets, second-guess your pricing, or wonder where your money keeps disappearing.
You started it for freedom, fulfilment, and financial security. But right now, it feels like your calendar is full, your margins are slim, and your personal finances aren’t reflecting the effort you’re putting in.
The truth? You don’t need more hustle. You need high-level financial partnership — someone who knows how to turn vision into strategy, numbers into clarity, and growth into sustainable profit.
That’s exactly what Be The CEO is: my Fractional CFO service, blending financial strategy with personal mentorship.
This is high-touch, 1:1 strategic support where I work inside your business with you — not just as a coach, but as a partner. Together, we’ll build the infrastructure for profit, resilience, and sustainable growth.
We’ll look at everything from cash flow management, profit planning, and pricing to systems, habits, and big growth decisions. And because money is never just numbers, we’ll also tackle the mindset, confidence, and routines that keep you aligned with the life you actually want to live.
Imagine running your business with:
Total financial clarity — knowing exactly where you stand, what’s possible, and what’s next.
Confidence in decisions — pricing, scaling, and investing without second-guessing yourself.
A sustainable rhythm — systems and structures that give you profit and freedom, not burnout.
Personal alignment — your business growth actually supporting your dream life, not costing it.
This is where you shift from keeping things afloat to leading like a CEO with a CFO in your corner.
The Roadmap: 6 Phases of Be The CEO
Where You Are Now
This is the moment of truth. We start with clarity — looking honestly at your business and personal finances so you know exactly where you’re starting from. No shame, just awareness. When you can see the habits, drains, and patterns clearly, you can finally take control of them..
Where Is Your Destination?
we define what success really means for you. Not just a revenue number, but the lifestyle, freedom, and balance you want your business to give you. Together, we cost it out, set your “Life Goal Number,” and shape the vision of the business and life you’re truly building.
Building the Roadmap
We know your starting point and your destination, we map out the path between them. This is where strategy comes in — turning big goals into smaller, practical steps. From pricing and offers to revenue targets and savings, you’ll know exactly how your money is working to move you forward.
This structure works because it mirrors how CEOs actually operate: a balance of strategic planning, consistent action, and focused reflection. You’ll always know what to focus on, have someone holding you accountable, and still maintain the space you need for family, clients, and life outside of business.
Making the Moves
This is where ideas become action. You’ll start implementing changes, tracking key numbers, and building visibility and momentum. It’s about brave decisions, simple actions, and accountability — so you actually see results, not just plans on paper.
Keeping the Momentum
Consistency is what creates sustainability. Here, we build systems and habits that make your finances calm and reliable. With Profit Flow, automation, and a clear rhythm of reviews, your business becomes steady, structured, and able to grow without chaos.
Review, Reflect & Renew
Being the CEO isn’t about a straight line — it’s about rhythm. Together, we build reflection into your growth. Each review and reset helps you stay aligned with your vision, celebrate progress, and adjust what’s needed — so you’re always moving forward with clarity and confidence.
This 12-month strategic partnership is for the decisive, ambitious entrepreneurs who are ready to stop playing small and start leading at a higher level.
This isn’t surface-level coaching. It’s a partnership designed for entrepreneurs who want their business to feel calm, profitable, and sustainable.
You’ll receive:
1:1 Fractional CFO support — strategic financial partnership tailored to your business.
Monthly deep-dive calls to set direction, review progress, and refine strategy.
Quarterly strategy & 90-day planning sessions for big-picture alignment.
Ongoing accountability through implementation check-ins and reviews.
Access to all signature tools & frameworks: Profit Flow, DreamLife Mapping, CEO Hour, KPI Dashboard, Strategic Roadmaps, and more.
This is my highest level of support. I step into your business with you — not to take it over, but to make sure you have the strategy, confidence, and clarity to thrive.
You’ll always have someone in your corner who understands both the numbers and the realities of running a business around family, life, and your own goals.
Together, we’ll make sure you’re not just running a business — you’re truly being the CEO.
INVESTMENT
£1,250/month (12 monthly payments)
Full price: £15,000